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Rooms and Rates


DFO (Direct Factory Outlet) has two convenient Melbourne locations, one of which is situated conveniently a 10 minute walk from Holiday Inn Melbourne on Flinders. DFO is known for its outlet shopping, which houses many domestic and international brands at heavily reduced prices. This is a one-stop destination for clothing, footwear and home wares, as well as many cafes and food outlets all under one roof.


DFO South Wharf

Located in the Melbourne City and next to the Docklands, DFO South Wharf has more than 180 stores with up to 70% off.

DFO South Wharf is open from 10am until 6pm everyday with extended trading hours until 9pm on Fridays. The Homemaker centre and South Wharf Promenade venues trade at alternate opening hours, so it is best to check directly with each store.

They are dedicated to offering shoppers a total shopping experience and have the following services which will make the experience more enjoyable:

  • The Customer Service Desk is the first point of contact for guests who require assistance.
  • There is one food course which offers guests a wide range of cuisines.
  • Most major credit cards are accepted in store.
  • All of the toilers offer a separate parents rooms with microwaves and change tables.
  • Complimentary Wheelchair & Pram hire.
  • Free luggage storage.
  • Free public WiFi.

There are plenty of stores at DFO South Wharf and the stores suit all budgets and interests.
Here are a few of our top picks:


DFO Essendon

DFO Essendon is a short 20 minute drive from the Melbourne CBD and is close to the Melbourne Airport.

There is a wide range of stores at DFO Essendon, and a few of our top picks are:

  • Armani Outlet
  • Coach
  • Country Road
  • Furla
  • Fossil
  • Hugo Boss
  • Lacoste
  • Lindt
  • Mimco
  • Oroton
  • Salvatore Ferragamo
  • Seafolly
  • Ted Baker
  • Williams Sonoma Outlet